Redefining & reimagining the future of


We believe that every design should begin with a creative holistic vision.
Vision governs projects and is the driver for success.

When problem-solving or rethinking tired typologies, Dror starts by questioning everything. Once a direction is decided, we build the right team of collaborators to address the challenge, improve experiences and create value.

Share with us your dreams, challenges and new ventures: info@studiodror.com

for 281 Fifth Avenue

A pinwheel shape yields sweeping views to each resident
 

In a typical residential tower where floors are divided into four units, views from no more than two sides of the building are possible at a time. I started thinking about ways to incorporate a third view, supplying every tenant with the luxury of a vast, uninterrupted perspective.

Our concept for 281 Fifth Avenue achieves this feat by orienting its core structure into the shape of a pinwheel. A residence protrudes from each of the pinwheel’s four arms on every floor, centralizing the unit’s wet wall and support system on a single side. At the building’s base, each arm fans out into a subtly curved V-shaped foot to form a strong, sculptural anchor.

Of the remaining three glass walls, one faces the adjacent unit’s wet wall, which doubles as a projector screen: real-time imagery of the environment directly behind the wall can be projected there, seamlessly connecting with existing views to provide an increased perspective. The wall can also be used as a surface to view other media, or switched off completely.

Project 281 FIFTH AVENUE
Location NEW YORK CITY
Program  RETAIL AND RESIDENTIAL TOWER
Status CONCEPT DESIGN
Date 2014


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