In May 2013 DawnTown announced the winners for their ideas competition entitled Landmark Miami. This year's theme focused on how cities are instantly identified by the individual structures within them. Miami already has its share of existing local landmarks, but as the city changes, the competition organizers asked designers to come up with a new symbol for the future. Therefore, we were tasked with creating an iconic architectural piece that contributes to the image of Miami.
Miami's extensive beaches, unique culture, and prime location for cruise travel create a cohesive identity, allowing the city itself to be an icon. MiamiLift pays tribute to this by elevating visitors giving them a new perspective of the city.
View the project here.